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Photo: Courtesy of Ace Rogers via FortuneMission 03 · Holiday season
Welcome To Aspenville
Ace's La Jolla home
A $175,000 Christmas display that he calls Whoville reincarnated.
Ace told CBS 8 he spent about $175,000 turning his La Jolla house into Aspenville, a Christmas display named after the dog. He describes it as "Whoville reincarnated."
It was free for San Diegans to walk through. It came with free candy canes and a bike drive for kids in need, and the adopt-a-handicapped-dog message was built in.
Halloween got the same treatment. Fortune reported that in 2022 he spent around $50,000 on an Addams Family-inspired setup.