Black SUV covered in 'Take N Bake Pizza Sucks' lettering parked in La Jolla
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Mission 06 · 2021 – 2024

Just Say No To Take N Bake

La Jolla

The La Jolla pizza feud, with banner planes and lawsuits.

Photo: SanDiegoVille

Starting in late 2021, a feud played out in La Jolla around American Pizza Manufacturing, a take-and-bake pizza shop. Reports describe an SUV covered in anti-take-and-bake slogans parked near the shop, and a plane overhead towing a banner that read "Just Say No to Take N Bake."

The shop's owner publicly accused Ace of a harassment campaign. In November 2021, Ace and his company filed suit in federal court in San Diego. They described the campaign as a boycott protected by the First Amendment, alleged discrimination, and sought $10 million. In early 2022 the pizzeria countersued for harassment and libel.

As of the 2024 reporting, the case was still unresolved. Both sides' claims are allegations; we haven't found any reporting on a final outcome.

Intel / tabloids